How to Create a Real Estate Landing Page with Canva Websites to Capture Seller Leads
Are you a real estate agent looking to boost your online presence and capture more seller leads? Look no further! In this tutorial, I guide you through the process of creating a professional real estate landing page using Canva websites. By the end of this tutorial, you'll have a sleek and effective landing page that collects emails from potential seller leads!
Oh and fair warning, I interchangeably use the terms Canva Website, funnel, landing page – which to me, mean all the same. I just need to juice this blog post up with keywords for SEO purposes. Okay thank you reading. Carry on my friend!
Understanding Canva Websites
Canva Websites are essentially mock-up sites serving as single landing pages that you can design to resemble a website. They are customizable, versatile, suitable for desktop and mobile viewing, making them ideal for landing pages, funnels, and lead magnets.
Step 1 - Designing Your Landing Page
Start your design by choosing a website template available in the Canva Website library or opt for a blank template to customize your landing page according to your preferences. From here, build you Canva Website by adding in elements like text, images, videos and incorporate your branding elements.
Step 2 - Adding Interactive Elements
This is the fun part! With Canva Websites, you can embed another Canva design project into another Canva design project – It’s design inception! A big pro tip I have for you is to embed listing or marketing presentation onto your Canva Website to provide the most upfront value to potential sellers. You can also embed YouTube videos to showcase educational content or video testimonials too!
Step 3 - Adding Call-to-Action Elements & Collecting Seller Information
To encourage engagement, we'll strategically place a call-to-action button at the bottom the landing page. For this particular seller landing page, we will be creating a call-to-action form that encourages sellers to opt-into our real estate newsletter.
To do this, we will need to first create a Google form with field forms to capture name and email address. From there, we can then embedded that Google form directly onto the Canva Website or you can add a hyperlink to a button shape element that links to that Google form.
Step 4 - Testing and Previewing
Before publishing your landing page, thoroughly test all interactive elements and buttons to ensure they function correctly. Utilize Canva's preview feature to see how your landing page appears on both desktop and mobile devices. Make any necessary adjustments to optimize the user experience across different devices.
Step 5 - Publishing Your Landing Page
Once you've put the finishing touches on your landing page and ensured both its design and functionality are up to par, it's time to hit the publish button. You can find this button conveniently located at the top right corner of your Canva design window. Once clicked, you'll enter the publishing window where you can fine-tune important details like the website title (which corresponds to the name of your Canva Document), favicon, and a brief description to boost search engine visibility.
For those with a FREE Canva account, publishing your website comes with the option of a Canva Free domain name. Alternatively, if you're a Canva Pro user, you have the additional choice of purchasing a domain through Canva or utilizing your own domain. Simply follow Canva’s instructions on hosting your website with your custom domain name.
With your landing page now live, it's time to share the link with your target audience. Whether it's through future YouTube video descriptions, organic social media posts, paid advertisements or simply add the landing page link to your LinkTree profile – which is a multiple link-in-one platform.
Watch the video tutorial below! And watch the next video to learn how Real Estate Agents should be using the platform LinkTree in their business.
